Somewhere in between Sales 101 and our first time in the "Sales Box" of a car dealership, most of us came up with what professionalism should and should not be. I think most decide, "whatever I just went thru in that dealership is what I don't want to do to people".
NAR has somehow led an industry that is wrought with lightweight sales training and has defined (better said, mislead) what should be the definition of professionalism. The behemoth organization's attempt at adding professional designations that require time and money by the "flock", but in reality add little value to an agents bottom line.
The failure of leadership can be seen in every Harris poll going back through time in the level of prestige given to Realtors from the public. This one from 2014.
Selling designations with acronyms have horrible meanings to the public, yet makes the governing body seem important. Instead as Marc Davison wrote in his Inman article the public is seeking value. The public wants what they want. And unless the Realtor Associate or the industry can explain what a designation means then it doesn't matter in the name of professionalism.
Some of Marc's pearls of wisdon:
Untrustworthy agents hear what their clients say. Trustworthy agents listen.
Untrustworthy agents make deals happen. Trusted agents help people buy and sell homes.
Untrustworthy agents work hard and make a case for it. Trusted agents work smart. They perform magic and do it quietly, with grace.
CRB or CCIM does not hold parallel value as "CPA" .The industry can try and pretend these cute acronyms mean anything. I always look at the top producers. DO they have these acronyms next to their name? Not many do.The reality is that a designation and education has always been lightweight and misdirected in the Realty Industry.
Maybe my own licensing test should have been a clue. I recall when I took my California Licensing exam that there was a multiple choice question on the meaning of "deciduous". Almost 20 years later that moment sticks with me. (I won't even answer what the definition means, but suffice it to say it has nothing to do with selling real estate).