Real estate Web sites enjoyed an overwhelming increase as interest rates spiked last week after the Federal Reserve raised the federal funds rate a quarter of a percent.
HomeGain, AOL Home & Real Estate and MSN House & Home experienced double-digit growth during the week ended July 4, according to Nielson//NetRatings.
HomeGain, which matches consumers to real estate agents, grew 83 percent to 678,000 unique visitors, while AOL Home & Real Estate rose 54 percent to 909,000 visitors. MSN House & Home saw a 28 percent increase to 499,000 unique visitors. The top page viewed on MSN House & Home provided an overview on real estate financing, attracting 21 percent of those who visited the site.