Your Real Estate Web Site is not Your Real Web Site

The most successful marketers on the web realize that the value of their web efforts is their list. Not their website. But to build their list they must capture leads thru a valuable opt in offer.

The way you create a list in real estate is by offering MLS data which is usually attached to your website.

We also know that the main reason that a viewer comes to a real estate website is to see homes for sale. Thus, the real reason they are at your site is not to see your 52 points of action, your recirculated articles, or a picture of you and your dog spot.

Real estate visitors are there to see pictures and details on houses for sale.

The most recommended way to offer listings is as an opt in registration. This creates a transaction, and avoids the "napster effect" which I will cover in a future post.

So therefore, your real website is what is behind your registration-your listings.

You don't want them spending too much time at your site, you would rather have them looking at houses in your web listings feed. That way you know they are hot. As you court them you can always point them to your original(hopefully) articles, blogs or general information to help them get to know you. But nothing will hook them into you and keep them engaged with you, like your listings feed.

This is why SpiderWorkz.com builds targeted sites that generate leads. As opposed to brochure type sites that don't do much in the way of lead generation of buyers and sellers.