Search Affect on Branding

The report, titled "Internet Search Brand Effectiveness Research," studied the impact of search and contextual text ads on an array of brand metrics, including aided brand awareness, unaided brand awareness, brand image association and purchase intent.

For the search listing results, when respondents were asked to name a specific leading brand within a tested industry, they were 27% more likely to name the brand displayed in the top search result spot than those in a control group who were not exposed to the ad.

This is just more proof that Top Natural/Organic positioning and Sponsored Search results benefit your brand.