Press Release:
Oct. 13, 2004 Torrance, CA
What is the hottest new word in the 2004 Presidential Campaign?Blog. The George Bush and John Kerry Presidential campaigns are using the power of a relatively unknown Internet publishing tool to capture the hearts and minds of American Voters.
Blogs, meaning Web Logs, is a seemingly unimposing form of publishing the written word on the world wide web.
However, just like many web savvy marketing departments, the Presidential Campaigns are feverishly blogging on a daily basis to inform, recruit and rally their base.
Why bother? Because both candidate teams understand that blogging offers them the opportunity to significantly influence their cause.
It was the political blogs in 2002 that helped bring down Senate Majority leader Trent Lott. And, it was a little known blogger named Drudge that broke open a story about an intern and a President.
There are also indications that there is a blogging phenomenon whereby there are “leader” blogs that feed and influence follower blogs. This is done thru cross linking and a syndication process called RSS. And in many cases these “leaders” influence the follower blogs to post similar content that supports their “leaders” position.
Both Presidential campaigns understand these phenomena as they disseminate talking points that correlate with their email, and snail mail blasts to their loyal following.
Additionally, more and more journalists and editors are reading blogs on a daily basis. The campaigns are taking advantage of this with the intent of influencing undecided voters to their side.
One thing is for sure. After this final debate; thousands of bloggers will be pecking away at their PC or laptop doing their part in this revolutionary new way to participate in the democratic Process.
Spider Juice Technologies, Inc is a California firm that specializes in online marketing. Services include Targeted Web Development, Search Engine Marketing, and Blogging communications. The founder Tim O’Keefe has his own real estate marketing blog at http://houseblogger.typepad.com
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