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March 09, 2005

Google Adwords

Google just released its Google Toolbar 3 Beta. Some pretty cool tools that I will not mention.

However, there is one tool that should bother you. Especially if you are paying for your search results thru Google Adwords.

As Danny Sullivan says:

When a user lands on a page with "trigger" content, he hears a little pop (the same sound used when a pop-up is blocked by the toolbar). The AutoLink toolbar button lights up. When the button's active, the user can click or use the drop-down arrow to get a menu. If he clicks, links are added to the page. If he uses the drop-down menu, he'll see those links in the menu rather than on the page itself.

Since we are in the real estate business this is bothersome. We deal in addresses. I do not think you want people clicking off your listings, especially after you spent $3.00 to $15.00 a click to get them there.

For Google to alter your content is just wrong and GREEDY.

This is an idea Microsoft gave up on after much BIG BROTHER name calling.( see the Danny Sullivan's article for the history of this scumware technique)

This is no different than the previous attemtpts, and the silence is deafening. Some how Google gets a pass. I guess the public sees this mammoth corporation as this pristine idealistic company run by a bunch of coolguys, and a few pimple faced cool geeks.

Spider Juice Technologies serves Realtors by building targeted real estate websites, Top Search Position Marketing, Blog Marketing, Real Estate PR, IDX/VOW web sites, and Lead Conversion.

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