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4 posts from April 2005

April 30, 2005

Writing a Real Estate Website's copy

A recent Eye Tracking study revealed some huge behaviors that should dictate your real estate website design and writing.

As outlined by Lorrie Morgan-Ferrero , the study proves the importance of headlines and subheads. In fact, it says the visitor gives us 5 chances to influence them thru headlines. It also says that smaller copy is better to force reading while a larger font is better for headlines. Upper left is where the eys is first drawn.

Read More.www.red-hot-copy.com/blog
Read the study directly at http://www.poynterextra.org/eyetrack2004/main.htm.

Real Estate Marketing thought of the day

The goal of any marketing should be to replace the need to become a heavy closer. In fact, it should make the sales process more like order taking than closing.

With todays modern tools like drip systems and auto mailers mixed with a great strategy anyone can capture loyal and willing home buyers and sellers.

April 21, 2005

Real Estate Blogs

BusinessWeek shows how Blogs Will Change Your Business and are putting the media in the hands of the masses and putting companies at a distinct disadvantage unless they get online and get their word out now.

They even mention New York real estate Blog Curbed. An insiders guide to the New York real estate scene with "insider" scoops.

We at SpiderJuice Technologies specialize in helping you to create your real estate blog to create market authority and dominance.

April 05, 2005

Google Real Estate

Google has released its new sattelite feature that is tied to Google Maps.

How does Google Maps help Realtors?

Often times Realtors will link their MLS listing of a home or condo to a map. Well now you can link it to the view from space!

The home searcher benefits by being able to link the house for sale to a landmark.

Go to Google Maps and type in your address. Then click on satellite in the upper right corner of the top navigation