A recent Eye Tracking study revealed some huge behaviors that should dictate your real estate website design and writing.
As outlined by Lorrie Morgan-Ferrero , the study proves the importance of headlines and subheads. In fact, it says the visitor gives us 5 chances to influence them thru headlines. It also says that smaller copy is better to force reading while a larger font is better for headlines. Upper left is where the eys is first drawn.
Read More.www.red-hot-copy.com/blog
Read the study directly at http://www.poynterextra.org/eyetrack2004/main.htm.
