Real Estate Niche Marketing

Niche marketing is about finding an underserved market and then entering the conversation going on in their head.

A recent story in the NY Daily News identified a number of real estate segments that are not only underserved, they are disserved.

"The Department of Housing and Urban Development estimates that one in five African-Americans, Hispanics and Asians experience discrimination in housing transactions."

These segments are rising in population and income. In fact, a little known tidbit is that educated, African American, two-income earning households out earn the same White household. These segments are starving. Do you see an opportunity?

Comments

[Phil]

It is amazing how much discrimination is still going on today. It is really too bad. You would think anyone would help someone since they are getting paid. Too bad is all I have to say.

[Jason]

Yeah, we really should start profiling home buyers by stereotyping real estate marketing.
{/sarcastic clapping sound}