Niche marketing is about finding an underserved market and then entering the conversation going on in their head.
A recent story in the NY Daily News identified a number of real estate segments that are not only underserved, they are disserved.
"The Department of Housing and Urban Development estimates that one in five African-Americans, Hispanics and Asians experience discrimination in housing transactions."
These segments are rising in population and income. In fact, a little known tidbit is that educated, African American, two-income earning households out earn the same White household. These segments are starving. Do you see an opportunity?