Borrell And Associates recently released their report on Online Real Estate Advertising.
The report details $11.4 billion in real estate advertising and focuses on this year's projected $1.8 billion in online media spending. It found out that the search engines are tapping local agents and real estate brokerage firms to the tune of more than $500 million and are rapidly growing share. Local agents and brokers now account for 23 percent of all Paid Search listings, bidding an average of more than $1 per click on local keywords.
While overall real estate advertising flattens, the online portion will grow 55 percent this year. Online is poised to overtake the longtime leader in this category -- newspapers -- by 2009. By year's end, online spending will hit $1.8 billion, garnering a 15.7 percent share of the $11.4 billion real estate advertising market. Lead generation and paid search have emerged as the leading forms of advertising, with agents and brokers paying an average of more than $1 per click and $10 per lead.
They released a 27-page report offers 12 charts and graphs The cost is very reasonable <insert sarcasm> at $995. An executive summary is available free however.