Mike Kehoe of Birdview Technologies sent over his notes from his talk at the Inman Conference.
I went ahead and and put down the highlights. You can get his slides at the bottom of this post.
- Birdview Technologies serves consumers MLS data from 130 MLSes with 1 Million listings.
- Birdview also serves their clients thru webdesign services.
- On any given month Birdview clients get over 100,000 leads.
- Over 1,000 real estate offices uses their software.
Mike demonstrated the Birdview "4 Steps" system.
- Generate Traffic- He found that a site can be successful if you are willing to pay .30 a visitor.
- Capture Consumer Information- You must capture traffic and in his survey he found that these sites got a 5% capture rate.
>>My next article will be talking about how Lead Conversion comes down to optimized traffic and optimized on page factors. >> - Identify Hot Leads- Hot leads must be filtered from the cold leads and his survey found that 1% will convert to a contract in 30-60 days.
- Warm up Cold Leads- He found that 2-3% of Cold Leads will close in 180 days.
This is shorter than the National Real Estate Online Averages I talked about in recent posts.
I believe the shorter time frames to be because of Birdview's exclusive Real Estate CRM (Customer Relationship Management) features that automatically contacts your prospects for you.
Budget
Mike indicated that to be successful online you must be willing to spend a minimum of $500 a month for your online marketing. He says that you must keep it simple and work all four steps. All the while maintaining patience, as this online marketing can be frustrating.
One of the parts that really resonated with me was to measure your closes. As Mike Ferry taught me long ago, measure and know your numbers.
Traffic
Traffic, a couple points I think worth mentioning are:
- Traffic is not cheap. If it seems to good to be true it probably is.
- All Traffic is not Equal.
- And “Organic Traffic” delivers the best long term ROI.
(Gratuitous AD:This is what my company does very well. Call us or write! 310-533-9145 Info@spiderworkz.com) - In order to get your best lead conversion he says to keep the properties within 3 clicks (or less). Keep the sign up button easy to find.
Real Estate Website Survey Results:
He reveals some of his spot survey real estate sites and two were my clients!
www.leaphome.com 4,368 Unique Visitors and it gets a 4.59% registration rate. Nice what my on page conversion optimization can do!
redondobeachmls.com (this site is no longer one of our clients) 2,218 Unique Visitors and it gets 11.59% capture rate (of visitors that go to property search)!! YOWZA!
oops. A client of mine, alerted me that this is no longer the site that we built, nor does he use Birdview anymore. I doubt it will get better than this conversion rate.
He finishes by reminding us of the importance of knowing your numbers.
If you would like the full PDF. Please request it www.spiderjuicetechnologies.com/mk
TIm O'Keefe is President of Spider Juice Technologies and offers , as well as other traffic programs. Spider Juice Technologies also emphasizes on page lead conversion programs to assure lead capture.
Tim@SpiderJuiceTechnologies.com
310-533-9145
Search Engine Marketing
