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September 27, 2005

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Koenig and Strey Chicago MLS Search and Real Estate

Something does not add up here. If you are REALLY good at generating web site traffic and directing users to an appropriate landing page, you should be getting so many leads that you can't possibly ever convert 10% of them. In the past year, I've generated 1100 real estate leads on-line. 10% would equate to 110 closed real estate transactions. Now, don't get me wrong - there are some Realtors here in Chicago who do 100+ transactions a year, but it's the rare exception to the rule. Now, if you have a team of 3-5 Realtors working with you, 110 real estate transactions is possible. But a one man (or woman show) simply cannot handle that kind of volume. Now add in your referral business and any farm you've cultivated, and you are talking 200 real estate transactions in a year. I'm not saying it can't be done, but it is not as simple as it is made out to seem.

Tim O'Keefe

The conversion I mention is from visitor to registration. This is very doable and if you are not getting that you must look at your call to action and your keywords.

Risa and David Weiss

OH! Web site visitor registration conversion - sorry about that.

You know, I've been working and re-working my key words for AdWords and Overture. I used to cast a wider net, and get cheaper clicks, but I recently decided to experiment with narrower words so that I could target my marketing better. I've backed off some of the really expensive words, but I have to say that so far, I'm happy to have fewer but better words.

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