Using the Internet journal (blogging) allows the modern Realtor to talk directly to his/her audience.
Unfortunately, most agents are not using the most powerful feature of the blog. Authority.
What am I talking about? When someone writes a book, immediately they become an expert on their subject. The writer of the Magazine article, the Newsletter author, for some reason are revered in our society. Heck, even the Journalist is raised on high.
Why is Maureen Dowd or Walter Cronkite so revered? Why does their opinion matter? We will even listen to actors who wax political. Why?
Well instead of worrying about the why? Can we agree on the affect?
And, if we can agree on the affect, then we ought to be making our opinion known.Yet, as I started this article,most Realtors are blowing the opportunity.
My guess is that many of the agents that jumped on the blogging bandwagon see it as an opportunity to manipulate a search engine.
The search engines are great. It is what our company does. We get client's leads thru targeted search engine traffic.
However, I can tell you, that my articles, getting printed in magazines & offline material create more traffic for me than a search engine ever has.
Credibility, drives this one folks. Again rather than asking all those whys, lets accept it and start writing.
I believe that most of the realty blogs out there in the space, are merely copy and paste renditions of what was emailed to the agent that morning by Inman or NAR.
That's OK, but what if you offered your opinion on what that means to your area locally? Your opinion gives you personality, it makes you a real person. It makes you an expert.
The biggest objection is usually the time. I can tell you that I create tons of content, and I have many readers of my content thru rss readers, visitors, and syndication. I believe it is because I offer a very unique take on search engines, lead generation, and websites.
The Same Thing Said 6 Ways
We all have about 5 or 6 or 7 ways that we will present our information right? And the reason I think we do that is we get bored saying the same thing all the time. We also change our presentation to fit our audience.
And, if you are good salesman you are always looking for better analogies, and better ways to make your point more compelling.
That is how I get my content. I will take notes from my own presentations. If I say something brilliant, I immediately write it down. I have a notebook of topics and content ideas.
Another great source is news with your commentary. This article was inspired by a piece on blogging in Revenue magazine. I was reading it over my morning coffee and jotted this down into my blog software.
I urge you to add your personality to your blogs. One technique that will force you into this style is to start using words like you, your, yours, etc instead of acting like an impartial journalist. You are not impartial, you are a salesperson.
If you have any success at all in real estate then you have a unique perspective that no other agent has. Your public hires you for your expertise and opinions. Not your ability to regurgitate news.
More reasons to blog:
- 6% of the U.S. adult population has created a blog ~ PEW
- Their are 10.4 blog posts a second ~technorati.com
- 80,000 blogs created daily , 13% are updated weekly ~technorati.com
My take on this is that there is a bunch of junk out there, just like websites. Thus, your personality will be the unique factor that makes your blog above and beyond the average.
- 32 million blog readers (16% of U.S. population) ~PEW
- 30% of all net users visited a blog in the first quarter of 2005 ~ ComScore
- Traffic to blogs increased by 45% from the first quarter of 2004 ~ComScore
- The average blog reader gobbles up 77% more pages than the non-blog reader ~ComScore
- The average blog reader spends 23 hours on line per week, the non blog reader spends 13 hours on line. ~ComScore
- Blog readers are 11% more likely to have incomes over $75,000 a year ~ComScore
- Blog readers are buyers. They are not only more likely to buy, they spend 6% more than the average Internet user. ~ComScore
I know you cannot sell a house on line. But, these people do in many ways match your target audience, yes?
So how do you win? As the Revenue story says, "A few will increase their sales by order of magnitude. Then they will be imitated to death and, suddenly, no one will be unique anymore. Its very important to be the first with a unique story to tell. It becomes harder to be second or third."
Just because you have a blog, it does not help you unless people can find you. I have already offered free linking/indexing ideas on my websites.
However, if you would like to get more link equity for your blogging efforts, we have are in pre-launch for the worlds first Real Estate blog directory.
Links from a relevant page are absolutely neccessary to succeed in todays online environment.
You can have your own site listed as well as your rss feed, including a snippet of your feed. We are offering a large discount for the year and you can get in for a very favorable price. more
Tim is President of Spider Juice Technologies and specializes in accelerating Realtor website profits thru traffic and lead conversion, as well as automated follow-up strategies.