In the rapid world of real estate, agents jump on trends enthusiastically. Sometimes, without concern for hype.
RSS-or as many call it; Real Simple Syndication is a method whereby your content is pulled by readers of your content. When syndicated onto other websites, we call that website an "eater" of your content, whereby your blog is the "feeder".
In a recent article from NAR, titled "What's RSS and How Can It Help Me?", the author describes what RSS is and how you desperately need it. As far as I am concerned RSS is the real benefit of having a blog. It allows your content to get easily syndicated across the net. The author finishes by declaring, " Do your homework so that you’re not left behind on this next big thing in online marketing technology."
Realtor: Keeping up with the Joneses
This statment is exactly what causes Realtors to waste money on every gimick out there. It is clear to me that the author does not clearly get why RSS is important, nor does he make a very good case for what it can do for you.
Is RSS important? Yes. Is blogging important? Yes. But just because you have a blog and RSS does not mean you will be successful.
In our article earlier today, we end the piece by offering you the ability to get on our RealtyBlogger.com site. We pull your RSS feed. This gives you a link back to your site. Pretty cool heh? Plus your news is syndicated on our directory. This is part of the power of RSS.