A new form of search engine advertising called pay per call has recently become available.
It seems to be built for the local business (real estate is a local business online). What happens is that the ad that runs actually goes to a webpage about the real estate company, and the agnet is charged per call.
It is typically more costly than pay per click for obvious reasons. The good news is that you do not pay unless someone calls. The service spreads across large networks like AOl and others.
The service was designed for off line advertisers, who do not have a website. But I see cross over for Realtors or Mortgage Brokers who just want the phone to ring. Contact us if you would like to find out more. 310-533-9145
