Real Estate SEO=leads?

I am burning the midnight oil working. Whilst listening to none other than The Beach Boys,  I take a break to read the latest Clickz.

And the topic is:

Calls to Action and SEO

Man! this is preaching to the choir.

Shari Thurow goes onto say that "the ultimate goal isn't to gain top positions, but to encourage people to visit your site and take a desired call to action. In other words, the goal is to convert visitors into buyers".

I say, "Amen Shari"! I call this Lead Optimization. This is supposed to be the goal of a Realtor website. However, most agents obsess over positions. I obsess over leads for my clients.

I have always said, "who cares about positons. Let's look at leads. Let's look at sales!"

Call for Realtor SEO/Lead  Optimization: 310-533-9145