A blog is a website. To an SEO expert, a page is a page is a page.
So why does a blog seem to do so well in the engines compared to a regular website?
"Blasphemous!" I can here the Blogger world cry out. But the fact is, it is true. I have a buddy who I consulted with a couple of years ago. He ran a not very impressive looking, yet very profitable mortgage application website.
I told him all about the reasons a blog could help his traffic. I told him about RSS, Syndication, Natural Linkages, Content, etc.
So he basically added hard coded articles (content), and archived his articles (posts). He even hard coded syndication into the site. He added content to his website. He never did build it into a blog. Or did he? What is the difference? Long story short he is taking some time off from his hard work after selling the site for more than most people make in 5 years.
A page is a page is a page.
There are many reasons the engines love a blog. The same reason they love a regular page.
However, even if you don't buy my reasoning. Understand this.
"The number of Blogs has been doubling every 5 months for the last 3 years" CNET, Oct 2005, referring to a Technorati quote.
Thus, competition is here and getting more fierce. The same competitive tools are necessary to compete on a blog as is neccessary for a conventional realtor website. And those tools after content, are off page optimization called Link Equity.
Spider Juice Technologies offers one way link programs without the ugly link trades that lose their value the minute you stop trading.
We offer one way links that help get your conventional or blog website the link equity needed to compete in a competitive marketplace. We can also consult with you to help you use your current blog to benefit your existing site. Contact us at 310-533-9145