My Chicago friends expanded on my recent 2006 predictions. David is hot on Video and I agree.
He mentions the possibilities of email with embedded video adds major impact in your communications.
Again I agree. But I am concerned that with all the gizmos out there that we might take our eyes off the ball". Meaning the real purpose of all this web stuff.
Certainly I don't think I am being a Capitalist Pig to assume the reason we all do this is to get a sale. However, I mention in my Ten Commandment Audio that Technology has no value except that which it brings you profit.
In other words, This blog is nothing but a gyration if it does not bring business to "The Juice", directly, or at least indirectly. We in the real estate community have always loved the latest greatest. However, I think we all need to catch our breath on all this cool, and make sure it brings cool cash.
My recent posts and this one is not to say it is bad or good. But that it should be measured by the profit it brings you. 360Digest recently posted about another one of the new fangled home search services.
... mentions in the Seattle Times 1/9/06 “when looking for a home, he used Redfin.com.” He may have seen the listing there, however, records indicate it was listed and sold with Windermere, not Redfin..... But if Windermere was the listing and the sales agent, exactly how did Redfin make any money on this sale? I think the answer was, they didn’t. As this illustrates, just having a fancy website does not guarantee one will make money from it.
This is not to put down Redfin type companies as they are pioneers and part of this Wild West we call internet marketing. All I am saying is that I think we need to make sure we know what all these tools can do, before we jump on the bandwagon. After all, the last time I checked my Company is not getting a Cash infusion (like Redfins $1.25 million from Madronna Venture Group)from some Angel Investor, and I doubt the vast majority of my broker/agent readership is either.
