Back in the late 80's I came out of College green around the ears with Alex P. Keaton ideals (Family Ties TV Show), and a whole bunch of Green around my ears.
So I decided to take my very naive self and insert my being into selling real estate. Heck I helped out around my dad's boutique Mortgage Broker and Development operation during the summer months. How hard could it be?
Well, after awhile reality hit me, and I realized that there has to be a better way to do this. My problem was that I wasn't working my network. And guess what? I had no network. And worse yet, I was an ex-College Jock. I was used to people coming to me, not me going to them.
Well long story short, I looked for clues.
I am not sure if it was at a Mike Ferry seminar or Walter Sanford, someone told me that, "the one with the most listings wins!" I learned from football, do as the greats do and I will have what they have. Tony Robbins calls it modeling.
This made sense, because I knew a local agent (who this day is one of the top agents in L.A.) who all he did was call expired listings.
So I became an expired listing evangelist. And while I was at it I hit quite a few fsbos in my day too! That gave me a huge listing inventory over time.
If I was to do it today though, perhaps a less "confrontational" approach would be to find new communities and insert yourself into them. (Less competition). Farm the dickens out them. Call your self the "xyz community expert". And then set-up a blog around that community. Cross promote in your blog url into your farm letters. (ASK US about blog hosting and marketing!)
Get them to sign onto your on line marketing/drip system. Become that new communities expert.
Of course you can do this in any community new or old can't you? And you can do it for every community in your desired market.
This article was inspired by a piece in Inman about a newbie agent suffering thru her first few months in the business. Inman also recently mentioned that the real estate economy is not suffering from a housing bubble. It is suffering from an agent bubble!
Heck, NAR stats show only 6 sides per year for each agent.
I know an agent who is very successful and has been able to manage her real estate career rather well. She has floated back in and out, and then back into the business over the years.
She was able to do this because she had such great name recognition in her area. How did she start? She made herself a star in a new condo community.
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