Well it seems that as soon as I posted my mls.google.com story about Google Base, I started seeing similar takes in the real estate industry and elsewhere.
Blogs are that way aren't they? Topics often firing off simutaneously.
I saw references in Inman News as well as off-real estate blog marketing sites.
GoodRoI actually pointed out how the results seem to be showing up in the regular SERPS ( Search Engine Ranking Position). Perhaps a beta test of some kind.
GoogdROI references a poster over at Webmasterworld as having said that this is going to be a mess as every Realtor massively uploads their MLS listings and the rest of the MLS. This will cause a massive duplicate content problem. Not to mention all the vendors will get into the game of uploading your listings as a service.
Why would they do that? So they can get the traffic back to their site thats why. One poster actually brought out a brilliant point.
Google Base scares me.
I can handle competition from other sites, but competition from Google itself scares me in the classified ad market.
I am sure Craigslist and Monster are also starting to get scared.
This actually could be interpreted as a shot across the bow of agents trying to get Natural search results. If the bulk of the results are Google Base for real estate, then agents will have no choice but to pay for clicks.
This shows that results in natural search can come from, not only natural SERPS, but Local Search and perhaps Google Base. Oy Vey!