As Online Marketers it is crucial to understand that nature of the internet search.
By its nature of the internet searcher is to research online and buy offline.
Read that again.
By its nature of the internet searcher is to research online and buy offline.
This is evidenced by recent studies showing that 87.3% of consumers say they regularly or occasionally research products online before making a purchase in a store. This isn't real estate but human nature is human nature.
Our jobs as online home marketers is to respect that the serfer is using your data with the overt or covert intent of purchasing offline. And to jump in their path and say I have the info you wish to research, and your name and email is the minimal charge of admittance.
Here is the irony. They couldn't buy the home from you online anyway. So the purpose of the real estate website is to start a courtship that is instagated via the lead registration.
