A study last month by Parks Associates, U.S. Internet adoption will grow only 1 percent -- from 63 percent to 64 percent -- this year.
In other words, the Internet isn't really growing any more.
DMNews points out that this means a" whole new level of competition. Because while the number of daily searches is increasing rapidly for now, the pool of available searchers -- the people who are online -- isn't growing. And so it's only a matter of time before the search population effectively expands to the entire Internet population and search marketing becomes a matter of the same marketers competing on the same search results pages for the same people (think dogs competing over meat)."
DM points out that the way to deal with this copetition will be one of two ways speed or increased budget. It is estimated the coming competition will be experienced anywhere from the next two to six years.
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