Over 60% of Websites Are Not Optimized for Internet Search Engines?
I have always found it interesting that for any given topic on Search Marketing, you will find at least two opposing opinons.
How does the saying go, "tell a lie enough and eventually its believed".
I had to laugh when a study/press release was recently completed that measured the use of metatags as an important indicator of web success.
When reading the "highlights" of the report, I thought they would qualify metatags to mean the title and description tag.
"Sixty percent of Web sites lack the programming to be ranked properly by search engines, according to a study released yesterday.If these same companies spent as much time revising their meta-tags as they do writing Google ads, they could pull customers to their Web sites for free," Front Page president Robert Hoskins said.
My point in all this is that disinformation is all over the web. Be careful about what is presented as gospel. I have seen reputable firms issue releases similar to this. I know full well they know the TRUTH. Why would they say anything else?
Either they do not know the truth, or they are spinning disinformation with a greater skill than the CIA. Why the disinformation? The only thing I can figure out is that when you have the " key to the kingdom", that you don't want the world to figure it out.
Metatags are at best a small part of the SEO game. Specifically, the most important tag is the Title tag. The key word tag is next to worthless.
This is one of the biggest reasons that I blog.
I believe that many of these firms do this disinfo game to act like they know what they are talking about without giving away anything.
Well, I have always said what you get for free is worth what you paid.
I don't teach my knowledge for free. However,the point of this blog is not to teach the how to.It is to teach the why so that you might consider using our service now or in the future.
I write enough so that you the reader will know that our company knows that which we talk about.
The blog used correctly, is the new brochure. However it is textual and informative.
I won't link to this release, however if you do a Google/Yahoo search you can find the source.

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