What is everyone else doing? Do the Opposite!
We as people, and henceforth realtors and agents tend to be sheep. I think I have even coined us as sheople in an earlier post.
What do I mean? Well we often will follow the "wisdom of crowds" without thought of consequence. Instead of finding and then doing what the very best online marketers do. Often times we make judgements based on what the majority is doing. Unfortunately, the majority does 6 home buying or listing sides a year. The full article