Blogging, Websites, lead capture vs open MLs.
I can't tell you how many times a day I hear an agent or an "expert" espouse the virtues of the empowered consumer and that it really is a benefit to leave the MLS open VS forcing them to opt-in.
The biggest excuse is that the consumer will just move-on to another website.
Hmm. Lots of responses come to mind for that one:
"Whose fault is that?"
The MLS has systematically been given away by NAR itself and boards since the beginning of the net.
Serious people do not mind giving away some personal information for the data they want. Blogs are growing at a blistering pace where anyone with a thought can publish. Do you want to see the future? Just go to MySpace. What a mess of disjointed and frenetic text. Remember the line, "57 Channels and nothing on?" Yah. The net is Cable TV on Steroids.
The future of the internet is paid content. People, will not mind paying for content from sources they trust, because they want the information they can trust. When you have a medium where anyone with Frontpage and some time can start a business, it makes it more time consumptive to get what you want. Thus, people do not mind giving their information.
I have driven millions of consumers to my own and my client websites. They all get a phenomenal lead conversion rate.
Real Estate Control Freaks
At the end of the day, a forced opt-in is about control.
Control over your business, your website and your future. The money is in your list of prospects that come from your blog, your website and IDX VOW websites.
Control is from you communicating your message to an opt in list. It comes from knowing the point of your real estate blog, or your realty website. In my opinion that is to gather names. Lots and lots of names. So that can talk with those names on your terms.