Integration Key to Lead Generation..

That is the point of a study outlined on the front page of BtoB.

"Excelling at lead generation takes more than putting in a new CRM system. It takes integration throughout the organization".

This is sage advice that is seldom followed in the many real estate brokerages across America. Although this study dealt in areas outside of Real Estate, it is still true in our industry nonetheless..

Their loss should be your gain.