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That is the point of a study outlined on the front page of BtoB.
"Excelling at lead generation takes more than putting in a new CRM system. It takes integration throughout the organization".
This is sage advice that is seldom followed in the many real estate brokerages across America. Although this study dealt in areas outside of Real Estate, it is still true in our industry nonetheless..
Their loss should be your gain.
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» Real Estate Lead Generation from Home Sales San Diego
Tim OKeefe of houseblogger.com recently commented on an article on BtoBonline.com (which by the way his link is to an incorrect Domain URL) which basically talked about how lead generation and the resultant business is only as good as its integration [Read More]
Tim - The franchise has been defended. Go read my comments.
Agents reading this:
I know from experience - I work in two markets, one that by MLS rules does not allow agents to utilize a VOW (IDX only, no sign in required), and one that does allow VOW.
One generates more leads than I can possibly handle myself (and translates into over 50% of my closed busines). The other is nothing more than a giant online business card.
Guess which one is which.
Posted by: Risa and David Weiss | July 18, 2006 at 01:08 AM
Tim, just wanted to point out that your link to btobonline.com contains an extra "btob" :-).
Definitely some important lessons to learn which I examplified (is that a word?) at http://www.homesalessandiego.com/blog/real-estate-lead-generation-integration.html.
Posted by: Home Sales San Diego | July 19, 2006 at 02:09 PM