Who is selling all that property?
With all the doom and gloom out there, did you know that 2006 is on pace to be the third highest transactional year.
National Association of Realtors (NAR), 2006 is on pace to be the 3rd best year in history for transaction volume. Despite flat & in some cases declining home values, property is transacting.
So why are many agents/brokers feeling a pinch?
Because NAR says that the number of Realtors has more than doubled. There simply is less volume to go around. In an earlier post I mentioned that in California there is 1 real estate licensee for every 52 adults. Basically, that is like one agent for every other block.
Read my last post and how buyers and sellers pick an agent mostly because of personal contact.
Myth:The Internet is not a method to lesson the need for personal contact. Last I checked, it is still illegal to put a house up for sale into an online shopping cart. So if you cannot sell the house online, then what is your reason for being online?
That question often is never answered. Yet, it should be the first question one asks themselves before embarking onto a marketing campaign.
The web is indeed a way to have people opt-into your most valued offerings. Once they are into your world, then you are able to add more value and more value with the goal of personal contact for a real conversation and consultation.