The Heist

I recently posted about the Heist. A documentary where the host basically brainswashed normal everyday people to Rob a bank.

Dave Lakhani of Bold Approach wrote about the show and discusses The Heist was a great example of how persuasion and influence can work when you follow very specific principles and properly identify and influence your audience.

In every talk I have heard him give, Dave draws the contrast of Influence and Manipulation. He knows definitely knows how influence works. Check out his interpretation of the show, and how the presenter brainswashed these people.