#10 of the:
- PageRank & Metatags are everything
- A top ten position will solve all your sales problems
- SEO is metatag manipulation
- Content is King
- The engines love blogs more than regular webpages
- Get ranked for the top 20 most voluminous words and you will be successful
- If you just get rankings and Traffic you will be Successful
- SEO is the single most important action you can do for your website
- Its all about more links!
- There are magical shortcuts to getting SEO traffic
Sales people,that is Realtors live and die by a sense of urgency. It is their nature. Getting traffic from search engines are not an overnight endeavor however. It is an investment into the next few years of your business life.
Case in point is that if you have a brand new URL and website, don't count on getting traffic for competitive keywords for at least 6 months and probably a year from Google. And so far this year MSN, & Yahoo have been not so favorable either. This has come about mostly because of changes in the business models for MSN (Live), and Yahoo trying to decide on what business they are (forgive my cynicism).
I think the latter will ease up as they adjust, but my point is the SEO for the competitive field of online real estate is a long term play.
Get Rich Quick Syndrome
Many sales people have a hard time putting on a marketing hat which tends to take a longer view. This view is better when looked from a strategic lens than tactical. It takes patience and a deliberate move away from living from the "next thing" to the "next thing", tactic to tactic.
However, I have been pitched by and have reviewed "deals", and "schemes", that many of my own clients have fallen prey.
These deals offer schemes such as "hijacking" 1/2 of Google's and other Engines Screen whenever someone types in your keyword phrase they sell you. Amongst others I got pitched on is a deal to "shadow" your current site.
This deal was rife with a straight path to BAN hell. And sure enough those sites that I know that participated enjoyed a 3 month rise and then ban from every Big Engine.
Don't get me wrong, this is not a judgment. But notice I call these deals, schemes, and a play. Those are words usually used to describe tactics that are short term. Even in real estate you might call a sale a deal. Why? Its not permanent. That money is gone in most Realtors case before escrow or settlement day.
Strategy employs tactics to achieve an end result based on your larger vision for your company. We started Spider Juice Technologies when most Realtors did not know what SEO meant. Then, everyone said "oh yah, SEO, all you do is metatags". Then it was trading links. Then it was page rank. Then it was "fill in the blank".
Tactics, tactics, tactics. As David Weiss showed us in his interview, he gets into the heady-geeky stuff, whilst his wife gets the up front sales stuff. I believe thats how Rain City was born with Dustin creating a site for his wife. The site is part of a much bigger vision or plan.
They do the techno crud so the sales person can sell.
So the point of this Rule #10 is that SEO is but a cog in a much larger wheel, which is of 3 other wheels, which is of a bigger vehicle called your business.