NAR has launched a huge campaign to the tune of $40 million dollars to help frame the home buying /housing bubble "debate". The Media commentators are posting all over about this major spend.
I say debate because it seems that there are forces that would like to revel in the bad news of lower home prices. Lets face it, an expose on little Mary Jones getting kicked out of her home with her three kids sells papers! Yah sex sells but so does bad news. There is a reason the morning news is basically Tabloid on Video. Then to look just a tad journalistic they love to turn to the bad news. The victims. This is more compelling than saying that foreclosure rates have reached normalized levels over the past few months. That is such a yawner.
The traditional media is a just couple gasps away from death.
TV News ratings are dropping by the month and it seems big Media Outlets like the LA Times have layoffs on a weekly basis. Its becoming the Steel Industry of the early 80's. No Billy Joel songs singing about Allen Town though. Noone is shedding a tear.
So big media wants to point out how bad everyone has it to not only sell, but to get your prospects attention to prove their legitimacy.
So NAR finally has stepped out on the curb and is going to the ropes with this challenge to frame the minds of their buying public. This sounds like marketing or selling. What a concept an organization that supports marketers and salespeople to actually sell.
In a full-page newspaper advertisement running in six of the nation's leading newspapers beginning today, the leadership of the National Association of Realtors(R) is launching a national campaign to urge home buyers who have been waiting to buy the home of their dreams to act now before the market changes.
High Fives to the NAR for finally getting it.