Real Estate Optimization Myth #7

The Continuing Series: Real Estate Optimization Myths:
If you just get rankings and Traffic you will be Successful

Refer to SEO Myth #8 for an in depth reason why high SERPs and Traffic are not be all and end all to your success on line.

In short, the idea is to get more sales. A Search ranking is but one possibility for visitors. Lots of search rankings are lots more possibilities for visitors. Underline possibility.

I have had plenty of number one phrases in the engines that have not produced traffic. Seemingly great competitive phrases. And I have had lots of traffic that produced nothing as far as leads.

So I have found it more useful to look at traffic as a percentage of leads or as a ratio.

I call this the "Tootsie Roll Pop metric". You remember those commercials right? " How many licks to get to the center of a Tootsie Roll Pop?"

Well, think of your lead machine from the Tootsie Roll Pop Ratio: "How many visitors does it take you to get to a lead"?

Look at your trend over the past year. We have noticed that it is taking more licks (visitors) to get to a buyer or seller lead of late. Is it the market, the holidays, or both?

This is much more useful a metric than tracking weather your site ranks for a bunch of search phrases or not.

1. PageRank & Metatags are everything
2. A top ten position will solve all your sales problems
3. SEO is metatag manipulation
4. Content is King
5. The engines love blogs more than regular webpages
6. Get ranked for the top 20 most voluminous words and you will be successful
7. If you just get rankings and Traffic you will be Successful
8. SEO is the single most important action  you can do for your website
9. Its all about more links!
10. There are magical shortcuts to getting SEO traffic