Final Take On SEO Myths

January 19, 2007

Final Take On SEO Myths

This covers the First two sections of the Ten Myths of SEO. Optimization is about Page Rank and isn't about Page Rank. It is about Meta Tags and it is not. It is about density and...you get the picture.

The is and isn't is what Search Engine Optimization is.

It is scientific in that on a month to month basis we pull testing to derive trends. The science is about identifying the measurables and looking for trends. Then the art is finding the strategies that will help scale the activities necessary to make positions happen.

So Page Rank is important. But it is not everything it was 2 years ago. Meta tags are useless from an engine perspective except the title tag.

Being in the top ten or even number one for one phrase is not going to change your world. You need many phrases to rank and give you traffic. And, if your call to action sucks, then the SEO is wasted.

Of course, in less competitive markets, it is relatively easy to rank just thru links to your site. But in the World of real estate where you have 1 licensee for every 50 to 150 adults, you have a much more competitive field. And lets not forget about the big companies encroaching on your space like Homegain, Oodle, and Zillows kind.

However, a number one position is not everything.

In fact, a website does not automatically equal traffic. Top position does not equal traffic. Traffic does not equal leads. Leads do not equal sales.

So you have to have a plan beyond just the "build it and they will come" mentality that is running rampant on the web. You have to figure out ways to make the "does not equal" to equal what you want it to.