Reading The Real Estate Tomato turned me to a post over at Active Rain whereby Teresa Boardman ranted about the inane behavior/posts going on at Active Rain.
She is big on a new net term called Local Blogging. This is where you as a Realtor post blogs about your market. Put another way it is using your media to focus on your demographic. This seems to be quite a revolutionary concept.
This is counter to what many realty bloggers are doing, especially on Active Rain.. Many are posting about national news and really anything other than their marketplace and its homes.
I agree. Now, maybe national news is interesting, but the fact that the Fed funds rate just jumped has got to be translated to how that affects your local prospects. Real Estate is local for goodness sake.
What is a Blog?
She says that buyers and sellers may not care about blogging. Amen!
Want to know the biggest hype of 2006? The so called Blogosphere.
Your targeted reader. The one that might buy or sell from you is a transient visitor. Your visitor has a temporary interest in what you got. After they buy or sell, chances are they can careless about your blog. And chances are very high that they may come to your blog and not know they were at a blog. To them it is called a W-e-b-s-i-t-e.
And comments. Chances are prospects will not comment. They are prospects. They are skeptical prospects that are just getting to know you. Your blog is the landscaping and front door to your business. Your email campaign and follow up is the coffee and cake at the kitchen table.
This is why I always say the ultimate goal is to capture them in some sort of offer registration or get them to call you.
Most of Teresa's rants are basically solved if people will just focus on their goal. Remembering that your are not a journalist. You are an ambassador for your business and marketplace. As she says you are not writing the next great novel.
She states that short posts are best. I agree and disagree. Its a matter of skill. If you have good compelling information, people will read it. I like to post "shorties" with a "lesson" or "commentary", every other one or two posts.
So do I disagree with anything she says? Absolutely. She says advertising your listings are a bad idea. Well, since most people come to a website thru search to see listings, I do not get that. However, you cannot argue with her results.