A new study to be released shortly by the Email Experience Council finds that links are missing in 28% of all emails , and many email sland into inboxes without proper rendering images.
"Our research shows that less than 50% of marketers are creating emails that render appropriately," states the report.
The study was conducted by reviewing 1,000 e-mails--both business-to-consumer and business-to-business--sent during the last quarter.
- 28% of the e-mails arrived without links
- 21% of the e-mails appeared completely blank when images had been turned off
Takeaway Lesson: This is obviously a result of overactive spam filters. So a good idea is to test a few emails on dummy accounts to make sure you are getting thru. Much of this is at the ISP level. SO you can contact ISPs to get whitelisted or If you are using a commercial mailer their ip may be the problem. So you might want to make them aware of the importance of whitelisting.
