More Cialdini

OKAY I went on an Ice cream run last night for the kiddies. ( I admit it I indulged also!)

I got to check out what this new supermarket was all about. (see my last post on Social Proof).

Turns out it is an Asian Market. Torrance has a huge Asian community and well there ya go. So maybe the cars were not all about Social Proof. But another Cialdini Principle can be witnessed.

The principle of exclusivity or scarcity. There are not too many markets of this type. So it is a hit within its niche. Scarcity is built on the idea of the less something is available, the more it becomes desireable.

Comments

[Pat Kitano]

Ranch99 (perhaps that's the supermarket you're referring to) is a great supermarket concept... the one in South SF will cook a 4 pound seabass for takeout at $1.99/lb... that is an unbelievable value when you consider that's the price of 2 big fast food burgers and the more healthy fish will serve 4.

Right now all the shoppers are Asian, but look to them going mainstream... they have a few stores in Orange County now and the non-Asian customers are discovering it.

[Mar5195]

It's a Korean chain market, in Torrance the Japanese consumer has been greatly catered to with Mitsuwa and the whole Torrance shopping center @ Western.

[Adam Haverstock]

I ventured into an Asian Grocery store in Northridge, CA the other day. It was incredibly busy, I think because it was more like an indoor bazaar or swap meet. They had dozens of smaller vendors inside the store.

[Timm Delaney]

This is one of my favorite books. Thanks so much for mentioning it. I think everyone should know about this book, because it makes a LOT of sense to every field, especially real estate marketing. Good post.