OKAY I went on an Ice cream run last night for the kiddies. ( I admit it I indulged also!)
I got to check out what this new supermarket was all about. (see my last post on Social Proof).
Turns out it is an Asian Market. Torrance has a huge Asian community and well there ya go. So maybe the cars were not all about Social Proof. But another Cialdini Principle can be witnessed.
The principle of exclusivity or scarcity. There are not too many markets of this type. So it is a hit within its niche. Scarcity is built on the idea of the less something is available, the more it becomes desireable.