Well my favorite TV show just got whacked. Yep, Tony Soprano is no more. If you have been living under a rock the past few weeks, then let me announce that The Sopranos has been put to death with a controversial ending by HBO. Time to Netflix the past seasons I suppose.
As the finality of the Sopranos final episode neared, I reflected about why this show was so likable. I mean seriously this man is vial. Yet, the writer David Chase somehow gets us to love "T". One minute the man is bashing in an enemy, and the next minute we can't help but smile as he asks for the Gabagool. We feel compassion as Carm and Tony struggle with their children's (AJ and Meadow) life choices. Don't you think that is sick how we can come to love this family?
I have my own theories on why we Americans are drawn to Mobster shows.....
We deeply seek out the following desires:
1. Fraternal-We all desire to belong to something. We humans are communal creatures.
2. Breaking the Rules- Most Americans live lives of strict conformity.Even Realtors whom are supposed to be entrepreneurs so often fall into the heard.
Well the internet allows for "community". But, it also can fool us into thinking that we are cutting edge when we are just following.
Most online communities are akin to the depth of a a one night stand. Yet, we conform because someone has told us community is important.
Grab Your Inner Soprano!
This is the internet. Make your own rules! The only rule is do what works. If your objective is more leads, and you get more leads, then what you are doing works. Make your own rules with this "thing that we do". Get creative.
Without understanding the dynamics of what we do, we often can fall into a rudderless existence. More often than not, jumping into the heard usually means a lack of a plan.
I am not saying to become an expert at all the inner working of the net. That is a mistake too. But, if I have electricity installed into my new home, I don't need to be an electrical engineer to know that when I flip the switch, the light had better go on!
BTW this post is an example of going after "buzz" that is happening in the current news. Other, "buzz" you could have gone after the past week is the Paris Hilton craziness, and even the Space shuttle. I have used words in this article that could get me ranked for Soprano phrases. Now, this is probably not very useful for a tightly niched blog such as this. However, I wanted to give you an example of how to play with words that are big in the news to capture traffic.
In real estate, you could go after the DOJ/ NAR issues as an example. Try to get words that your audience will search that if they land on your site can draw them into the deeper articles. What is happening in your local town that your "farm" might search?