What is the most misquoted stat about real estate and the internet?
80% of all home sales start on the net. The hype often blurs into "80% of home sales are because of the net".
Now last I checked, you cannot buy real estate online like a book at Amazon. I guess Ebay is giving it a go with their model. But for the most part at best, the net is a lead generator.
Which does not mean it is a buyer or seller generator. It is potential buyer or seller generator. And unless that lead is moved to a level of pledging loyalty towards you, your chances of selling anything are poor. Afterall, all they did was sign up for your free report, IDX, or Free CMA form. They have not pledged loyalty like a listing agreement or buyers agency agreement.
A relationship can begin online, but the deal seals way better on the phone and better yet belly to belly.
Where do 100% of the deals come from? A salesman/woman who meets that potential buyer or seller, face to face with a pen in hand.
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