Mortgage Marketing Sucks

Has this ever happend to you?

You are watching your favorite sports team or TV show, or banging out new brillaint posts on your blog, and the phone rings. Hoping that its your loved one, you eagerly answer. "Hello?"

This is how it usually happens to me...."Hello, Mr. Okefay (My name is O'Keefe") we are calling from..." and they go into some lie that they are giving people in my area special rates, or some gal named Mary is calling from their San Diego office, when clearly she is from India, and she is not named Mary.This despite the fact that I am on the do not call list. And is there anything more annoying than those computer calls that hang up on us? No doubt this is some way to confirm our number as live.

Well the Harris Interactive Financial Services Group released a new poll this week and I guess I am not alone the target of these aggressive tactics.

66-percent of consumers surveyed online believe marketing strategies on mortgage loans are "not credible.” And, of the 2,383 poll respondents, only 34-percent found the marketing strategies “credible," while 22-percent called them "not credible at all."

Comments

[Abbotsford]

I hate those calls so much. They call so often that I can even recognize voices of some of the girls. How can the privacy (do not call) laws be enforced against someone who is calling from India or some other foreign country?

[David law]

Good suggestion on exit strategies. Yes, choosing a good domain name is important and should consider your exit plan. Marketing should be consistent, well branded, and should be easily transferable. Thanks for your input.
http://www.johnbeck.tv

[lou]

I always say, Thank you for calling, but I don't own a home.

[Logan Utah]

I hate that too. I think that even if the callers were legit, the probablility is that they would have worse rates than someone else because they spend so much effort marketing to people that way.