A real interesting piece over at Search Insider.
Google, for the first time is starting to flex its political muscle. It just recently sponsored the YouTube debates. But Google is also bidding (while recreating the rules) on 700 mHz spectrum. This is the league that Sprint and ATT play.
The end goal certainly is a new Advertising model.
This raises unseen issues in the world of advertising. It also raises concerns that a company that can flex this much influence on the culture, might also have an interest in doing so thru politics.
They already sponsored the debates. Now as much as you might argue that various News Organizations are biased, at least they are theoretically beholden to journalistic standards of non bias.
However, Google is not. They are not a journalistic entity. This is especially troubling when if you track their own contributions you can see that they are skewed 90% into one parties direction.
As the author concludes:
So, will the next president be hand-picked by Google? No. But the money and interests of Google and its employees will most certainly influence who becomes the 44th President of the United States and how Google develops its business in the next four years.
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