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70% of those who use the Internet have broadband. So video is a no brainer.
Pew Internet & American Life Project says 57% of Internet users have watched videos online and most of them share what they find with others -- 19% do so in a typical day. 74% of broadband users who enjoy high-speed connections at both home and work watch or download video online.
Okay, so the world rushes to become the next YouTube. Bad idea as Brad Fallon points out in his blog:
Sony Discovers That Web Video Needs a Purpose
Seduced by the success of YouTube, far too many people are mimicking the online video pioneer... That includes giants like Sony, who invested $55 million in a user generated web video site called Grouper six months ago. The Grouper experiment has failed. "User-generated video is dead to us," Grouper founder Josh Felser told an interviewer.
"The same content is on every site," Felser complained. "Equally as important, you can't monetize it. Advertisers don't want to be associated with unpredictable content."
Fallon says that a specific purpose is a must when using video. He says that the build it and they will come philosophy just is bad business. Sure it made You Tube's founders rich. But it also made many other suiters poor.
Fallon goes on:
Web video is here, and will do nothing but grow. But many big players in the industry are discovering that they aren't going to be the next YouTube. They're learning that you need to focus on doing something specific and do it well in order to profit from it.
Be careful about getting lured into the next great thing without knowing your purpose.
A real estate or mortgage website must have these two elements if it is to have a shot at success:
- A Unique Selling Proposition that drives its purpose.
- A Call to Action or offer.
This reminds us to stay focused, and to not get seduced by just providing cool content with hopes that the money will come. YouTube got lucky. Businessmen and Women make their own luck by following good business sense.