Real Estate Marketing SEO Blog

Death of a Salesman

If you have not noticed, traditional advertising is dying.

We get hit with thousands of messages a day, so it is easy to understand why we just zone out. We kind of TIVO all the ads away.

Our trust of Authority is at an all time low. Not only do we not trust advertisers, we do not trust our leaders. Just when you can feel bad for President Bush's ratings which are 24% for his handling of Iraq while Congress hit an all time low of 3%.(Zogby)

Wow! So who can we trust if not our elected leaders (dim your laughter please)? Certainly a priest. Nope. They get just a trustworthiness of 6.9.  (scale 1 to 10 by Univ Mass study). It gets worse. Teachers are only 7.3%. It was only ten years ago that they were at 9.0 and 9.2 respectively.

So who do we trust?

How New Rules of Ads Might Decide Your Next President

A real interesting piece over at Search Insider.

Google, for the first time is starting to flex its political muscle. It just recently sponsored the YouTube debates. But Google is also bidding (while recreating the rules) on 700 mHz spectrum. This is the league that Sprint and ATT play.

The Battle For Who Cares the Most

Thousands of homeowners are on the brink of disaster. Yes, because of risky/aggressive lending practices of the past few years many of these people are one or two payments from a mess. One jump in the Prime rate or other indexes and these people are out of luck.

Perfect timing for the political season.

How Do I....?

"How To" queries are up 17 1/2 % in 2007. This according to Hitwise.

Queries like "how to lose weight" or "how to levitate" are being used more and more to find out information.

These are great mind joggers for real estate articles:

• How to Buy a Home No Money Down
• How to Buy a Home
• How to Get Home Financing
• How to Ensure Proper Title on Your New Home

If done proper, these articles can be used to either point links, or act as Link Bait to get you inbound linkage and, most importantly traffic.

Do You Suffer From Seven Dollar an Hour Syndrome?

Do you ever feel like the entire weight of your business falls squarely across your shoulders? Some times as Entrepreneurs we might even carry that weight with pride. This is your baby after all.

After time, if you have had any success at all that baby grows and your shoulders surely grow weary from the added burden and complexity of your business.

If you ever have run copies, typed in addresses, called clients about non-crucial issues, then you just may suffer from Seven Dollar an Hour Syndrome.

Doctors from Harvard University loosely define this as an affliction that attacks fledgling and established entrepreneurs as they seek to build a business. It especially creeps up on business owners when they have immature systems and processes.

We fall into a technical role and act less like a business owner. A role that makes you do $7 hr or lower work, instead of earning an owners wage.

Please join me as I grill Barbara Simmons and Greg Uttal and we discover how Greg has helped Barbara break out of the Seven Dollar an Hour Syndrome.

http://thesurething.info/7hrsyndrome.htm

Barbara will tell you:
-How someone worth $500 an hour gets suckered to do $7 hour work.
-Why Seven Dollar Syndrome Occurs and How it can be eliminated.
-How to find more time to grow your business and enjoy the benefits of your business
-Why you should really have a brokers license
-Why getting there isn't always pretty, but it always ends up pretty if you have a system
-Why it does take money to make money, but it isn't as bad you might think
-Two Powerful Words that are the Secret to Barbara's success. Simple but lethal.

If your lead counts doubled today. What would you do? Could you grow right into it? Or would your office grind to a halt in gummy outdated processes?

http://thesurething.info/7hrsyndrome.htm

In this short but concise half hour interview, you get why it does not matter if you knock on doors or you generate leads online. The ensuing mess that any new business activity makes can either slow your business to a halt or liberate you. Greg teaches how it will liberate you.

Managing 50+ agents is a job in and of itself. But Barbara runs this virtually up and down the State of California. And she aims to get more agents. All the while she finds time to whisk away to her fabulous Vegas and Maui hideaways.

Find out how she does it here. Simply click the exclusive link here. No sign up required to get the mp3's.

http://thesurething.info/7hrsyndrome.htm

See you in the blog,

Tim O'Keefe
http://www.interviewswithrealestateexperts.com
Spider Juice Technologies

Tims Summer Reading List

Okay I have not recommended a book in a awhile. So please allow me to share some of my faves with you.

Tim's Summer Reading :

PERSUASION
Dave Lakhani is a master of persuasion. I love Tony Robbins but his stuff can be light. This book is meaty. I don't know about you, but I am tired of the sales techniques that border on Con. Dave does a great job of looking at real Persuasion VS. Manipulation. He also helps the reader discover the greatest sales generator of all time. Story.

WORDS THAT WORK
Bill Maher said, "Single words control the debate.Pro-Life, for example, make the other side, Pro-Death". Of course that became Pro-Choice..

Whatever your politics, there is no denying that the Republicans until lately have dominated this Nations big offices. Frank Luntz is one of their secret weapons. He goes into depth in discussing how phrasing is everything. Phrasing like Contract With America, Is Better than Plan For America; Energy Exploration is Better than Oil Drilling;Personalizing Social Security is more persuasive than Privatizing Social Security. John Kerry asks on the book's cover, "..Where is our Frank Luntz".

THE FOUR HOUR WORK WEEK
This book changed the way I think about business forever.

The 4 Hour Work week is in my opinion really a secondary eduction for you after you read the E Myth. Many of the ideas that Timothy Ferris puts out there, can only really be accomplished thru principles installed by the E-Myth.

The book is about enjoying life now. Most wait until theyare too old to accept the fruits of their labor. He paints (albeit a very generalized) broad strokes on how you can make your self, less important in your business.

The e-myth shows us how to become less important in the day to day of our business.

So we can work on our business and not in our business.Most Small Business people get into business only to realize that they are working more than they did at their Job. This will help you get you life back.

This comes at a perfect time as I am interviewing a client that has transformed her business so that now she is able to truely enjoy the fruits of her labor. It all comes down to where you spend your time on tactics or strategy.

NO ONE CARES
WHAT YOU HAD FOR LUNCH
100 Ideas For Your Blog
And what good would I be to you if I did not hand you 100 Ideas for your next blog posts.

Ad Dollars from Blogging

The Contextual Advertising firm, Chitika just released a study whereby they have estimated that that $500 million was generated within the top 50,000 blogs in 2006.