Mortgage Brokers are having a rough go of it currently in many parts of the U.S. Just like the Realtors. Mostly because of tightening of lending requirements.
I recently witnessed a couple methods that Mortgage Pros are using to ramp up their chances of landing an application.
When the Light Bulb goes on, You own a Piece of their Brain
Working with borrowers to boost their Credit Scores thru education. Any sort of educational program like this is certain to build a long term loyalty to your team. The reason is because whenever they reference what they learned, most people remember who taught it to them.
Making Juice Out of Pulp
Marketing Sherpa studied America Funding, a Mortgage Company and what they did to squeeze extra juice out of old leads.
As it turns out the Company realized that like most sales organizations they were concentrating on their new -fresh leads. They were only closing 5% of those. While 95% affectively went into the trash. While most companies were dropping in sales they figured out a way to get over 11% closure on their old leads. All from email marketing. They used video and sequential messages to get the high ROI.
This is a lesson that can cross over to Realtors as I am sure there are plenty of Orphan files and Orphan leads sitting in Real Estate Agencies and Databases across America.