What is Saving Offline Advertising? Online....
Newspaper Association of America show that advertising expenditures for newspaper Web sites increased by 21.1 % to $773 million in the 3rd quarter versus the same period a year ago. This is the 14th straight quarter of double digit growth for online newspaper advertising since 2004.
Although,total print ads spends in newspapers are down 9% year over year.
Last quarter classified ads fell 17% and Real estate advertising fell 24.4% to $1 billion
NAA President and CEO, John F. Sturm, blames the economy for the declines:
"Newspaper Web sites continue to generate substantial revenue by offering advertisers access to the nation's most desirable group of consumers... (while) broader economic issues are (negatively) impacting... real estate, recruitment and retail advertising..."
Umm Real Estate was not always slowing and in case you have not noticed unemployment is at record levels and retail sales keep breaking records. Listen closely and you might just hear the last gasp before the door slams shut on the old media. Can you recall this kind of lame spin coming from this space.... ever?
NAA President and CEO, John F. Sturm, blames the economy for the declines:
"Newspaper Web sites continue to generate substantial revenue by offering advertisers access to the nation's most desirable group of consumers... (while) broader economic issues are (negatively) impacting... real estate, recruitment and retail advertising..."
Umm Real Estate was not always slowing and in case you have not noticed unemployment is at record levels and retail sales keep breaking records. Listen closely and you might just hear the last gasp before the door slams shut on the old media. Can you recall this kind of lame spin coming from this space.... ever?
