Real Estate Marketing SEO Blog

Advertising

This fits very much with my last post.

Borrell Associates expect newspaper advertising revenue to drop more than 6%. This they say will decline by 16% in 2009 and 13% in 2010 as consumers go online for their CONTENT. The real estate advertising market is expected to show strong growth online through 2012. Online real estate ads will grow from $2.6 billion in 2007 to $3.5 billion in 2012. The online real estate ads will surpass newspapers by 2012.

Additionally, it seems old habits are hard to break as Classified Intelligence LLC and media company Realty Times revealed recently that real estate professionals still devote more advertising dollars to newspaper print ads vs. online ads at newspaper Web sites.

Tom Brokaw and Your Future

Tom Brokaw has just written a follow-up to his book The Greatest Generation. I never read that book as I disagree with the premise. I know-but it is so Boomer of me). So when I saw him interviewed by Tim Russert for his new book, "Boom!: Voices of the Sixties Personal Reflections on the '60s and Today" I was interested.

"Of course I thought ours, the greatest generation!"

Nov. 4: ".....through a reflection in their lives, just like the greatest generation did. We’re still trying to work our way through the ‘60s."

Continue to find out what this has to do with online marketing.....

Positvity in the OC

This from Lansner who writes on Orange County property.

He quotes Steve Thomas at Re/Max Real Estate Services in Aliso Viejo that:

• homes placed into escrow within the past month has increased by 182 homes in six weeks to 1,295
• an 16% increase since escrows hit the lowest level of the year on Oct. 4.
• inventory is down 3% in four weeks

He also quotes negatives to keep it balanced. But it is nice to see some postivity coming out of the O.C.

CCube

I just published a new podcast on a new call button solution. The cast talks about Web 2.0 and how it relates to this kind of web embedable widget, while employing personal privacy solutions that enable you to make and receive free nationwide Instant Calls (IC) to and from any phone, without revealing personal numbers. For free.

Taking it Back!

This positivity stuff is not for the faint of heart. But I am starting to see some great strides as bloggers and columnists prove that all is not gloom and doom.

Bernice Ross just posted a terrific piece over at Inman. She says, "I am sick and tired of the negative media "Bernice says all the positive news is buried deep in the paper. Or as I listed in my last post, the good real estate news is even buried in the same article when the headline said it was bad.

Happy News she says is being missed by the mass media:

35%  of the homes in the U.S. do not have a mortgage,94.88% of the loans ARE performing, defaults are really a story taking place in just 7 states, defaults are really from overbuilding and 25% are from speculation, foreclosures have actually dropped in 43 states!

She is asking NAR and us bloggers to take this issue head on.

I am glad that this movement is growing. As you will recall, I made public on Nov. 8th a new Positivity on Real Estate initiative that I am launching. If you would like to join in please let me know.Comment or email us. We are putting the resources together to change the tone.

Figures Lie and Liars Figure

The Times L.A. Land Blog points out that foreclosure statistics that are often quoted, may be skewed.

Mortgage Broker Leads

Mortgage Brokers are having a rough go of it currently in many parts of the U.S. Just like the Realtors. Mostly because of tightening of lending requirements.

I recently witnessed a couple methods that Mortgage Pros are using to ramp up their chances of landing an application.

"Seth Godin Becomes a Realtor"

What if Seth Godin was a Realtor? You know Godin of course as one of the Internets great thinkers.

What would he do? He wouldn't market.  He says specialize and list compelling reasons why you are worth 7% commissions.  This short but juicy interview was by Ubertor .

Zillow Grows While Realtors Moan

Zillow.com is partnering with over 280 newspapers to provide local classified information such as for-sale listings and open house information. An obvious move to become a real estate classified vortal.

"Together with Zillow, we bring a unique and compelling set of online marketing tools to enable local brokers and agents to distinguish their listings and abilities," Gregory Schermer, vice president of interactive media at Lee Enterprises, said in a statement. "The result will be a compelling value proposition for advertisers and online users, which we believe will provide long-term opportunities for revenue growth."

Meanwhile the real estate bloggerazzi point out the innacuracies of Zillow despite a valiant attempt by Zillow to defend its evaluations.

Counselor

Good for Greg Swann using one of the most powerful writing tools that a website and particularly a blog allows you to do. Be an advocate for his clients.

"Counselor? Come out, come out wherever you are"
                             Robert Dinero Cape Fear