Zillow.com is partnering with over 280 newspapers to provide local classified information such as for-sale listings and open house information. An obvious move to become a real estate classified vortal.
"Together with Zillow, we bring a unique and compelling set of online marketing tools to enable local brokers and agents to distinguish their listings and abilities," Gregory Schermer, vice president of interactive media at Lee Enterprises, said in a statement. "The result will be a compelling value proposition for advertisers and online users, which we believe will provide long-term opportunities for revenue growth."
Meanwhile the real estate bloggerazzi point out the innacuracies of Zillow despite a valiant attempt by Zillow to defend its evaluations.