My "elevator" definition of what is a blog?
Web Blog=blog
The word blog has reached the inevitable level of over-hype. However, I give my pith revelations form years of blogging (This blog has been around since 2004). A great blog concept in my humble opinion is to define what it can do for you.
It can help one capture an instant credibility and authority over ones marketplace. Like the author of a book you get that recognition as an expert-if it is good.
A blog can give you relevance in your market. Proof that you deserve a place in the market.
It is in essence a textual story of your brand.A transparent story that unfolds over time. If you add nothing to the marketplace but noise then that will be obvious.If you add insight, you will have just etched a permanent residence in your readers head.
When done right, you will get calls that do not qualify you, but ask you how much, and how? It shortens your sales cycle.
Recent Comments