I just got off the phone with a colleague. He asked me why his "vanity property URL's" (122applestreet.com ) Does not get found in Google.
My reply was that Google or the other engines do not really consider a URL until it gets a link from somewhere that is indexed in Google.
Your Brand is Not Your Own
That is why many Realtors and Brokerages expect that their name will automatically be found in an engine. WRONG!
Not unless that name is found on another website that links to the URL will the Brand really be fully appreciated on that site. This of course is counter intuitive and a shocker when I explain this to my broker clients.
Even the clients whom already have some links, gain a whole new combination of words that are related to their brand after about a few weeks with our system.
Get links! Now for his program he just wanted it to be in the index, and not too many people are searching for "123 apple street", except for his agent client and maybe the homeowner.
So I told him to start a blog at Blogger, and maybe another one at Wordpress (both free blogs). This should send Googlebot over to his new URL and get it indexed. And when he saw google bot in his logs, he will know mission accomplished.
Right before he thanked me and we were saying our goodbyes, he told me that he is forwarding the vanity URL to some other main URL where many vanity pages are actually hosted.
In other words he buys the domain name at GoDaddy. He does not point it to a nameserver as if he is hosting it. Instead he forwards it, or some say creates an alias, and it goes to a web site that has several of these pages of address information.
The Second Prescription
Well now that changes things. Understand that Google may see that forwarded URL as what it is, a fake-unhosted domain. However, I have seen that Google forgives as links and specifically Page Rank rise. So I told my friend to test it with the few easy links I told him to create. If he is unsuccessful then he will need to point more links at his "fake" URL. In the end he is taking a chance.