A recent study says that 80 % of all searches are "informational" in nature while 10 % are "navigating" to a specific website, and 10% are what the researchers call "transactional" whereby the searcher is looking for an item to purchase.
The sample was based on 1.5 million queries from hundreds of thousands of search engine users.
How can we interpret this? Well, one way is to figure that 90% of web search traffic is crap! Or....
Maybe if we as marketers put out an information "vault" then we can put ourselves out in the front of the information hunt and prove to the visitor that "I have what you want." Then when they are ready to purchase, they do not have to join that 10%.
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