In a normal market, there is only two choices for a Realtor to do:
- Wait for business
- Market for business
I will pick door number two Drew.
Part of marketing is selling value. When all you are used to selling is price then that really isn't selling. Value is the inherent benefits of homeownership. Make a list. Blogs are perfect for selling your local area.
And if you happen to be waiting on the market to shift, or if you need some uplifting real estate news. Check out PositiveonRealEstate.com. I have been posting good stuff in this site for months now. You can too if you like, just register and you can even get on the mailing list as I do marketing trainings once in a while.
Also, Bernice Ross does some great commentary of the market in her email newsletters and podcasts. She offers real positive stats in her most recent cast:The good news in the foreclosure numbers that the press did not report--you won't believe the two states where foreclosure numbers were down for the first time in months!
These are things to load you up on good info that your prospects simply are not getting about real estate. In fact, Bernice's newsletter alerted us that the numbers that the public are getting and negging out about are actually false numbers.
So be sure to put good powerful information into your skull instead of all the crap being said out there these days. Because, if you do not fully believe in real estate, how is your prospect going to believe?Oh one more cool resource. Check out the interview we did with Dave Lakhani. (His book is out by the way and from what have read so far it is amazing).