Marketing for Real Estate Business

In a normal market, there is only two choices for a Realtor to do:

1. Wait for business
2. Market for business

I will pick door number two Drew.

Part of marketing is selling value. When all you are used to selling is price then that really isn't selling. Value is the inherent benefits of homeownership. Make a list. Blogs are perfect for selling your local area.

And if you happen to be waiting on the market to shift, or if you need some uplifting real estate news. Check out PositiveonRealEstate.com. I have been posting good stuff in this site for months now. You can too if you like, just register and you can even get on the mailing list as I do marketing trainings once in a while.

Also, Bernice Ross does some great commentary of the market in her email newsletters and podcasts. She offers real positive stats in her most recent cast:The good news in the foreclosure numbers that the press did not report--you won't believe the two states where foreclosure numbers were down for the first time in months! 

These are things to load you up on good info that your prospects simply are not getting about real estate. In fact, Bernice's newsletter alerted us that the numbers that the public are getting and negging out about are actually false numbers. 

So be sure to put good powerful information into your skull instead of all the crap being said out there these days. Because, if you do not fully believe in real estate, how is your prospect going to believe?Oh one more cool resource. Check out the interview we did with Dave Lakhani. (His book is out by the way and from what have read so far it is amazing).

Comments

[John Smith]

To complicate matters, however, the potential answers are as numerous and multi-faceted as the growing number of niche markets, products and services, and marketing trends in our culture.

[Rich]

You are absolutely right. In the Sarasota Florida real estate market, many Realtors got into the business when things were so easy that now that they actually have to work to do business, they haven't a clue about how to succeed. Personally, I'll be glad to more of them see them let their licenses expire and quit the business so only professionals who really love this business are competing for listings and buyers.

[Hollie]

I find it takes alot of tweaking..but results begin to pay off. Getting involved in other similar blogs, submitting articles, reviwing keywords, joining forums...it all begins to make a difference!

[Sell My House]

Thanks for the great links. I am getting tired of hearing all the negative things about real estate. The funny thing is, it is comming from the same people who 2 years ago were bragging about how much money they were making in the real estate worlds...now they are complaining about the houses they own and can not sell for what they owe them for.

[Landflip]

Thank you for the websites. It is great to read positive information about the market.

I think it is important to find creative ways to market your real estate. It's just hard not to over spend on it and gas!

[Ted Stevens]

Great blog. I am always looking for positive news. In fact I heard that San Diego and parts of Florida have bottom and started to turn.
As a Professional Commercial Property Scout, I look for trends up and down, growth and decline. It allows me to stay even with the market and look in the areas that have potential.
I also know that due to the mortgage crunch, which is now stabilizing, money for all types of projects dried up, especially for residential projects.

[Zeke]

The credit crunch and economic uncertainty at the moment in the U.S. are causing investor anxiety and much more frugal lending. Luckily, commercial real estate still seems relatively attractive to investors. Positive blogs and real estate forums like this are crucial to allow the industry to flourish.

[Mike]

Good Points - I enjoyed reading over your article, made sure to bookmark your site for future reference. Talk to you later.

[Jonathan Blackwell]

Agreed, the weed out period is almost over and what will be left are the people that truly enjoy this industry and want to serve their clients in the best way they know how.