Is Google a well oiled spin machine? Much like a White House Press Secretary they put out the message as they want it said. Yes they have their own Karl Roves and James Carville types.
A recent article at the official Google Blog illustrates the disconnect of a beheamoth trying to spread the word.
The author here says that Google is about their algo :
"Does Google manually edit its results?" (The Answer):Let me just answer that with our third philosophy: no manual intervention. In our view, the web is built by people. You are the ones creating pages and linking to pages. We are using all this human contribution through our algorithms. The final ordering of the results is decided by our algorithms using the contributions of the greater Internet community, not manually by us. We believe that the subjective judgment of any individual is, well ... subjective, and information distilled by our algorithms from the vast amount of human knowledge encoded in the web pages and their links is better than individual subjectivity. The second reason we have a principle against manually adjusting our results is that often a broken query is just a symptom of a potential improvement to be made to our ranking algorithm. Improving the underlying algorithm not only improves that one query, it improves an entire class of queries, and often for all languages. I should add, however, that there are clear written policies for websites recommended by Google, and we do take action on sites that are in violation of our policies or for a small number of other reasons (e.g. legal requirements, child porn, viruses/malware, etc).
Um what? I thought there was a team of overseas Politburo that went thru all our websites looking for quality (whatever that means). Or is that propogandist hype meant to keep the weobple in line? Also ,is this the geek version of the "wisdom of crowds"? Some would argue that crowds are in fact not very smart. Others can argue the "voice of the people are the voice of god".
Think about it. Google hires genuises to do their work. Having to resort to manual checkups is an insult to their intellectual superiority complex.
Always question the logic of the spin vs. the reality. You will find that in the end it all makes pretty simple sense.
The complexity is made by those looking to sell the newest SEO manual. And by Google looking to find an even bigger profit.